How an Adtech company secured profit margins with Currency Management Automation

A adtech company was looking for an automated solution to secure their profit margins. Learn how they got FX risk in control with Kantox Currency Management Automation solution.

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The adtech company is a Supply Side Platform (SSP) based in Germany. They provide publishers, content providers and broadcasters with technology and services to monetise their premium inventory, optimise their programmatic advertising strategy and maximise revenue.

Working with media owners around the world, the company provides them with a multi-currency offering, with EUR and USD being the most common ones.

FX CHALLENGES

The company’s hedging strategy lacked structure and was inefficient. They estimated their revenue using a framework of simple forward contracts should the EUR/USD move in the ‘wrong’ direction. This was all managed manually.

This strategy exposed the company’s margins to unwanted FX movements and generated a high number of administrative tasks for the finance team. Their exposure was mostly in EUR/USD, so their margin was severely hit when the euro unexpectedly appreciated.

THE SOLUTION

To achieve more stability in their profit margins, the company implemented the Kantox Dynamic Hedging® solution, which helped them in two key areas:

Minimisation of FX gains and losses: Thanks to automation, the company has drastically reduced their FX losses without needing an in-depth knowledge of currency risk management.
Business growth: With full traceability of their performance in any given market and full automation of their FX processes, the company was able to focus on their growth and scale internationally.

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