Company Overview

Clickio, a London-based adtech company founded in 2015, specialises in automating digital advertising and privacy compliance for publishers worldwide. 

After expanding their offices to Italy and becoming a Google Certified Publishing Partner, the advertising technology provider required sophisticated multi-currency capabilities to maintain operational efficiency and financial stability.

"As CEO, I appreciate that our currency exposure is hedged and under control. The overhead of using contracts and implementing strategies is very low, and we're very happy with the level of reporting and automation that Kantox provides." — Alexander Azarov, CEO, Clickio

FX Management Challenges

Operating on a global scale meant Clickio received revenues in GBP while paying publishers in various currencies, including EUR and USD. Initially, they relied on spot conversions, leaving them vulnerable to currency fluctuations. 

The company's payment cycle created extended risk windows of up to 90 days between revenue recognition and publisher payments, leading to unpredictable financial outcomes and frequent losses. With pre-committed payment amounts in local currencies, the business faced unpredictable margin fluctuations reaching 10% during periods of high market volatility.

Despite having automated billing and payment systems, FX risk remained unaddressed, until they turned to Kantox.

Strategic Partnership Selection

Clickio sought a partner that could provide not just FX tools, but a fully automated, integrated solution. Kantox stood out for its cutting-edge automation and transparent settlement process. 

By integrating their platform with Kantox, Clickio was able to send revenue and payment data effortlessly via seamless API connectivity, allowing Kantox to automate the creation and settlement of forward contracts. 

Clickio'sFX management process was finally aligned with their existing payment infrastructure.

The Impact of Kantox on Clickio’s FX Management

With Kantox in place, Clickio now has a fully streamlined FX management process:

• Hedged Currency Exposure: FX swings that once impacted 5–10% of gross profit are now reduced to nearly zero (0.5%).
• Operational Efficiency: Minimal manual intervention is required, reducing internal resources spent on FX management.
• Seamless Integration & Reporting: The automated system provides clear visibility and control over FX exposure.
• Reliable & Efficient Onboarding: Clickio found the transition to Kantox smooth, with a well-supported sandbox environment ensuring confidence before going live.

‍Looking Ahead: A Stable Future with Kantox

‍With Kantox fully embedded in their financial operations, Clickio can scale confidently without added FX risk. As they continue expanding globally, the reliability and automation of Kantox will remain a key component of their financial strategy.