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What accounts for the endless dream of FX-related
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headwinds at UK companies?
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Did treasurers succumb
to the self-defeating and misleading
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narrative of the British peso
that took hold
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after the crash in the British pound
in September 2022?
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Welcome to CurrencyCast!
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My name is Agustin Mackinlay.
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I’m the Senior Financial Writer at Kantox
and your host.
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In this episode, we disentangle
the devastating effects of the British
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peso narrative. And we provide treasurers
with some guidelines
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to avoid such setbacks going forward.
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Every day, it would seem, brings
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news about FX
related headwinds at British companies.
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Here's a list by no means exhaustive
of some of the recent casualties:
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JD Sports, Burberry, 3i Group,
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Johnson Matthey and Oxford Instruments.
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We're talking
hundreds of millions in revenue shortfall
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on account of the strong
British pound in 2023 and 2024.
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Some obvious questions arise.
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What went wrong?
And what can treasurers do about it?
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Here's my hypothesis.
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Surely you remember the crash in cable
and the British pound in general
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in September 2022, during the ill-fated
premiership of Liz Truss.
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Shortly thereafter, a narrative,
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a self-defeating and misleading
narrative took hold of the public.
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The British pound was going
the way of the peso.
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The reference to the peso is quite
obviously a reference to some of those
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Latin American currencies,
like the Argentinian peso
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that went down almost to zero.
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So there you have it.
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Many UK treasurers
took the fateful decision
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not to hedge their dollar and euro
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denominated exposure on the revenue side.
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Why hedge or why
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buy the British pound
if it’s going the way of the peso?
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You will also note that
in some of the recent earnings reports,
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those FX headwinds are expected
to continue well into 2025.
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So what can CFOs, treasurers
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and FX risk managers in general
do about it?
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When considering an individual currency,
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maybe the first thing to do
is to go to those Country Risk reports
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and take a look at grades
in terms of judicial independence
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and the independence of the central bank.
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In the case of the British pound, well,
the grades might not be
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as good as they are for some of those
Nordic countries or Switzerland.
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But still,
the UK does a pretty good job at that.
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Number two,
do not engage in unsystematic hedging.
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Unsystematic hedging is characterised
by volatile hedge ratios
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and by trying an attempt
to beat the market.
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Number three, assess
the investments required to turn FX
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risk management into a tool
that enhances the value of the firm.
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And number four, systematically hedge
your FX denominated cash flows
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by means of automated hedging programs,
or combinations of hedging programs,
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that will take into account
your pricing parameters.
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Do you update prices frequently?
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Or do you keep prices
steady for an individual campaign
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or budget period?
And have the ability to reprice
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at the onset of a new campaign
or budget period?
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Or finally, do you keep prices steady
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for a number of budget
periods linked together over time?
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That is a crucial consideration
and that will allow you to find
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the combination of hedging programs
that will allow you to hedge
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systematically
all your cash flow exposure.