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CurrencyCast is a treasury podcast series from currency management experts. In each episode, we look at the pressing foreign exchange (FX) risk issues facing treasurers and CFOs today and help them identify the potential gaps in their FX risk management strategy.

Helping Treasurers Prepare for 2025 with François Masquelier

December 11, 2024
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Treasury Priorities for 2025: Insights from CurrencyCast with François Masquelier

Corporate treasurers face a dynamic and rapidly evolving landscape as we approach 2025. On a recent episode of CurrencyCast, Agustin Mackinlay hosted François Masquelier, a renowned figure in the treasury world, to discuss the priorities for treasurers and FX risk managers in the year ahead. François is the CEO of Simply Treasury, editor of Journeys to Treasury, creator of the Treasury Tech Map, and chair of the European Association of Corporate Treasurers (EACT). Here are the key takeaways from their engaging discussion.

Top Priorities for Corporate Treasurers

François highlighted the results of the EACT’s latest survey, conducted annually to track the shifting priorities of corporate treasurers. For 2024 and looking into 2025-26, these priorities include:

  1. Long-term Funding: With rising interest rates, companies face the challenge of refinancing. Many organisations are striving to optimise their capital structures to reduce dependency on bank borrowings and tap into capital markets.
  2. Cash Flow Forecasting: A perennial focus area, cash flow forecasting remains critical. Accurate forecasting is increasingly tied to digital transformation initiatives, including better API integration and automation.
  3. Capital Structure Optimisation: This priority aligns with the European Commission’s push for a Capital Markets Union, reducing reliance on traditional bank loans.
  4. Treasury Digitalisation and Hyper-automation: After years of transitioning from outdated on-premise Treasury Management Systems (TMS) to SaaS-based solutions, the focus is shifting to the next phase of automation. Treasurers are exploring hyper-automation to enhance processes and strengthen internal controls.
  5. Working Capital Management and Bank Relationships: Managing working capital efficiently and fostering robust banking partnerships remain pivotal, especially amidst geopolitical and market uncertainties.
  6. Geopolitical Risks and Market Volatility: Geopolitical tensions, such as the Russia-Ukraine war and recent trade policy developments, have elevated market risks. Treasurers must refine their hedging strategies to mitigate currency and interest rate volatility.

Interconnected Priorities: Breaking Down Silos

A notable observation from François was the interconnectedness of these priorities. For instance:

  • Cash flow forecasting inherently involves FX risk management, commodity risks, and funding requirements.
  • Enhanced digitisation and automation support better accuracy in forecasting and streamline processes like swap execution and collateral optimisation.

Treasurers must resist the urge to manage these areas in silos. Integrated approaches can yield better results by addressing overlapping challenges and optimising resource allocation.

Impact of Political Developments

The election of Donald Trump as the 47th President of the United States was cited as an example of how political changes influence treasury priorities. While geopolitical risks ranked lower in the 2024 EACT survey, François anticipates their increasing relevance due to market volatility driven by tariff policies and geopolitical instability.

“The major consequence for treasurers is higher uncertainty and the need for stronger hedging strategies,” he noted, emphasising resilience in the face of economic fluctuations.

Treasury Technology and the Role of the Treasury Tech Map

François elaborated on the Treasury Tech Map, a resource he created to help treasurers navigate the complex landscape of treasury technology. This tool categorizes solutions, making it easier to identify the right fit for specific needs. Key insights include:

  • Complementing TMS with Specialised Tools: TMS and ERP systems serve as the backbone of treasury operations, but they often need supplementary solutions. Examples include:
    • Currency management automation for real-time exposure monitoring.
    • Bank guarantee tools for tracking international guarantees.
    • Payment service providers (PSPs) for global transactions.
  • The Shift Toward SaaS: As SaaS adoption grows, treasurers benefit from ready-made solutions that reduce the need for bespoke developments. However, this shift also necessitates vigilance in ensuring compatibility and addressing system gaps.

François highlighted the continuous updates to the Treasury Tech Map, which now includes over 100 solutions.

“My aim is to make it a free and comprehensive resource for treasurers worldwide,” he stated.

Extraordinary Times for FX Risk Managers

Agustin pointed to recent Chinese government initiatives requiring state-owned banks to train corporate managers in FX risk management as an indicator of the extraordinary times we live in. API-based, real-time connectivity through tools like currency management automation is empowering treasurers to manage exposures dynamically, delay hedge execution, and optimise cash flow forecasts. Such advancements underscore the increasing importance of technology in treasury operations.

Looking Ahead to 2025

As François summarised, the resilience of economies amidst adversity remains a source of optimism. However, treasurers must stay vigilant. The increasing complexity of market conditions, geopolitical risks, and technological advancements demands strategic foresight and adaptability. By focusing on digitisation, automation, and integrated risk management, treasurers can navigate the challenges of 2025 and beyond with confidence.

Do you want some actionable steps on how to prepare for the FX challenges on the year ahead? Get your copy of our report on Currency Management Priorities for 2025

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