Multi-currency pricing is a technique used by AdTech firms that allows participants to choose their preferred currency, thereby aknowing exactly how much they are spending in their chosen currency. Dealing in multiple currencies allows participants to increase selling prices and margins or, alternatively, to gain competitiveness and expand sales in promising new markets. One of the main functions of Ad Exchanges, for example, is to automatically compare and select the correct winning bids from different demand players—which requires access to real-time market rates. This is made possible by Currency Management Automation solutions that not only provide real-time FX data, but also automates currency risk hedging in any currency pair, for any number of transactions.