Adtech and FX Specialist Alexia Danan to Present Revenue-Boosting Worklab at DMEXCO
Adtech and Kantox FX Specialist, Alexia Danan, will present a Worklab at leading Digital Marketing Conference DMEXCO, in Cologne on September 11. The session will explain in practical terms, how adtech firms can become more profitable by leveraging foreign currencies to drive growth.
“As the industry becomes increasingly global, many adtech players are seeing the benefits of incorporating local currency payouts and moving away from a fully dollarized offering,” she explains.
“Kantox has helped many adtech companies optimise their currency management and add additional revenue streams by using currencies in a smart way. I’m looking forward to presenting a session which demonstrates the value currencies provide, through increased profit margins and greater competitiveness,” says Alexia.
The Worklab, titled, How adtechs can leverage local currency offerings to increase profit margins, will focus on the value that currencies provide businesses and the innovative AI-driven technology needed to automate the currency risk management process.
DMEXCO attendees can register for the session in Worklab 2 at 4pm, September 11, here.
Representatives from Kantox can be found in the International Lounge, Stand E068 in Hall 6.1 at DMEXCO.