AdTech

Erhalten Sie die volle Kontrolle über Ihr Fremdwährungsmanagement und bauen Sie Ihr Geschäft aus.

Expandieren Sie Ihr Geschäft in mehrere Währungen

Steigern Sie Ihren Umsatz, schützen Sie Ihre Marge und sichern Sie sich Wettbewerbsvorteile durch Kauf und Verkauf in den Währungen Ihrer Partner – aber ohne Währungsrisiko.

Laden Sie den Digital Advertising Report runter

Laden Sie den Report runter

FX solutions for strategic Adtech players

Spielen Sie die Währungskarte, um Ihre Umsätze zu steigern und zu expandieren. Gleichzeitig sichern Sie Ihre Transaktionen mit Micro-Hedging-Lösungen gegen Währungsrisiken ab.optimise their FX operations and improve their profitability while eliminating transactional risk.

Mehr erfahren

Supply-Side Platform (SSP)

Machen Sie Umsatz in den Währungen Ihrer Kunden und steigern Sie Ihre Profitabilität. Behalten Sie dabei die Entwicklung Ihres Auftragsbestands und den prognostizierten Umsatz in Fremdwährung immer im Blick.

Demand-Side Platform (DSP)

Setzen Sie Währungen zu Ihrem Vorteil ein – steigern Sie so Ihre Profitabilität, während Sie gleichzeitig die Transparenz und Nachvollziehbarkeit Ihrer Budgets erhöhen.

Ad Exchanges

Integrieren Sie Angebote in Lokalwährungen in Ihre Plattform, steigern Sie damit Ihre Profitabilität und verbessern Sie gleichzeitig die Performance Ihrer Partner – ganz ohne Währungsrisiko.

Angebotsseitige Plattform (SSP)

Skalieren Sie Ihr Unternehmen um Nutzung von Währungen zur Umsatzsteigerung während der Verwendung Mikro-Hedging-Programme um Ihre Transaktionen vor Währungsrisiken zu schützen.

Erfahre mehr

Demand-Side-Plattform (DSP)

Verwenden Sie Währungen, um Ihr Vorteil, um die Rentabilität zu steigern und gleichzeitig die Transparenz und Rückverfolgbarkeit Ihrer Budgets zu verbessern.

Erfahre mehr

Anzeigenbörsen

Integrieren Sie Angebote in Landeswährungen auf Ihrer Plattform, um die Rentabilität zu steigern und gleichzeitig die Leistung Ihrer Partner zu verbessern — ohne Währungsrisiko.

Erfahre mehr

Other AdTech Resources

Case Study

How an Adtech company secured profit margins

Report

How AdTechs Can Optimise Profitability by Leveraging Currencies

Steigern Sie Ihre Gewinnmarge und erhöhen Sie die Nachvollziehbarkeit entlang der Wertschöpfungskette durch Kauf und Verkauf in den Währungen Ihrer Partner –aber ohne Währungsrisiko.

Jetzt eine Demo buchen

Kontakt

FAQs about Kantox for the Adtech Industry

How can currency fluctuations affect long-term campaign performance tracking?

International Adtech players often manage cross-currency campaigns, receiving funds in the local currency of the brand or agency and paying for ad space in USD. Tracking campaign performance using historical FX rates introduces risks—currency fluctuations can erode profit margins for individual campaigns.

‍

At Kantox, we mitigate these challenges with automated hedging programs that precisely eliminate currency risk. By managing this risk, companies can forecast future cash flows with greater confidence, lock in exchange rates to avoid unexpected cost increases, and offer more stable pricing to clients. This also enhances visibility and control over financial performance.

What is the risk of relying on a “Natural Hedge”?

Natural hedging only works when the timing, amount, and currency of inflows and outflows perfectly align. Any mismatch can leave gaps in coverage, exposing the business to FX volatility.

‍

Additionally, natural hedges do not protect profit margins if currency fluctuations impact the pricing power of goods or services. For example, if a competitor with proper FX hedging adjusts their prices based on favorable rates, your business may struggle to compete.

Should we work exclusively in USD since it’s a dollar-dominated industry?

While some international Adtech companies consider adopting USD as their functional currency, this approach isn’t universally suitable. Leveraging multiple currencies can create competitive advantages in Adtech. For example:

DSPs (Demand-Side Platforms): Hedging exposures can capture extra margin when interest rate differentials are favorable.
SSPs (Supply-Side Platforms): Managing foreign currencies enhances revenue visibility, optimizes inventory performance, avoids buyer markups, and boosts competitiveness.
Ad Exchanges: Currency management supports local currency bidding, improves bid performance visibility, and prevents FX markups on floor prices.

The right strategy depends on a company’s operational model, market presence, and goals.

What currencies does Kantox work with? Does Kantox support exotic currencies?

Kantox supports over 150 currencies, including exotic ones. For specific needs, our Currency Management experts are available to help assess your FX requirements.

Can users maintain control over transactions on the platform, or is it fully automated?

While Kantox automates many FX workflows, users retain significant control:

Configure hedging rules and select preferred liquidity providers.
Set manual checkpoints for transaction size, timing, and currency pairs.
Monitor exposure and hedging performance with real-time reporting and insights.

This hybrid model ensures both efficiency and flexibility.

Is Kantox able to handle a firm's dynamic pricing model?

Yes, Kantox enables dynamic pricing by automatically adjusting prices based on real-time market movements. Businesses can seamlessly calculate foreign currency prices, maintain competitive margins, and respond quickly to market fluctuations.

Can Kantox integrate with outdated ERP/TMS systems?

Yes, Kantox integrates with any system using API/CSV connectivity. The platform connects with ERP, TMS, MDP, booking engines, and other tools to provide real-time exposure data, market monitoring, and enhanced decision-making.

How can companies manage risks when operating in exotic markets with diverse currencies?

Kantox supports non-major currencies where liquid and well-functioning Non-Deliverable Forwards (NDFs) are available. Companies can:

Price with forward rates to mitigate risks.
Use flexible hedging setups to delay execution and lower costs.

These solutions provide the flexibility to operate confidently in exotic markets.

Why should FX hedging processes be automated if they’re currently handled manually?

Automation addresses the limitations of manual FX hedging by:

Reducing FX risk: Precise balance sheet and cash flow hedging programs eliminate currency risk.
Lowering costs: Reducing forward point impacts and connecting to Multi-Dealer Platforms optimizes costs.
Improving accuracy: Market-based approaches enhance hedging precision.
Boosting efficiency: Streamlining workflows accelerates decision-making and execution.

How does Kantox handle cancellations or modifications?

Kantox offers several options for managing modifications:

Triggering a swap or defining a cancellation rate.
Processing negative entries to adjust previously recorded transactions.

These flexible solutions adapt to evolving campaign needs.

How does Kantox manage risks from extended payment terms with ad partners?

By leveraging API integrations, Kantox connects seamlessly with ERP, TMS, and other systems to gather real-time exposure data. This ensures accurate risk management for extended payment terms.

Why should publishers hedge against currency risks?

Hedging helps publishers:

Minimise exposure to unfavourable FX movements.
Improve cash flow predictability.
Offer competitive rates to international clients.

How can performance metrics like CPC and ROAS be adjusted when campaigns run in multiple currencies?

Kantox enables businesses to standardize and normalize key performance indicators (KPIs) like CPC and ROAS across currencies. This provides accurate comparisons and optimizes campaign insights.

Should reporting be standardized in one currency for global clients, or tailored to each region?

The choice depends on the client's needs:

Standardised reporting simplifies global overviews.
Regional reporting reflects local currency dynamics and campaign performance.

Kantox solutions provide the flexibility to support both approaches.

Expandieren Sie Ihr Geschäft in mehrere Währungen

Laden Sie den Digital Advertising Report runter

FX solutions for strategic Adtech players

Other AdTech Resources

How an Adtech company secured profit margins

How AdTechs Can Optimise Profitability by Leveraging Currencies

Steigern Sie Ihre Gewinnmarge und erhöhen Sie die Nachvollziehbarkeit entlang der Wertschöpfungskette durch Kauf und Verkauf in den Währungen Ihrer Partner –aber ohne Währungsrisiko.

FAQs about Kantox for the Adtech Industry

Buche eine Sitzung mit einer unserer FX-Spezialisten

Buche eine Sitzung mit
einer unserer FX-Spezialisten