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FX solutions for strategic Adtech players

Développez votre entreprise en tirant parti des devises pour augmenter vos ventes tout en utilisant des programmes de micro-couverture pour protéger les transactions contre le risque de change.optimise their FX operations and improve their profitability while eliminating transactional risk.

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FAQs about Kantox for the Adtech Industry

How can currency fluctuations affect long-term campaign performance tracking?

International Adtech players often manage cross-currency campaigns, receiving funds in the local currency of the brand or agency and paying for ad space in USD. Tracking campaign performance using historical FX rates introduces risks—currency fluctuations can erode profit margins for individual campaigns.

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At Kantox, we mitigate these challenges with automated hedging programs that precisely eliminate currency risk. By managing this risk, companies can forecast future cash flows with greater confidence, lock in exchange rates to avoid unexpected cost increases, and offer more stable pricing to clients. This also enhances visibility and control over financial performance.

What is the risk of relying on a “Natural Hedge”?

Natural hedging only works when the timing, amount, and currency of inflows and outflows perfectly align. Any mismatch can leave gaps in coverage, exposing the business to FX volatility.

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Additionally, natural hedges do not protect profit margins if currency fluctuations impact the pricing power of goods or services. For example, if a competitor with proper FX hedging adjusts their prices based on favorable rates, your business may struggle to compete.

Should we work exclusively in USD since it’s a dollar-dominated industry?

While some international Adtech companies consider adopting USD as their functional currency, this approach isn’t universally suitable. Leveraging multiple currencies can create competitive advantages in Adtech. For example:

DSPs (Demand-Side Platforms): Hedging exposures can capture extra margin when interest rate differentials are favorable.
SSPs (Supply-Side Platforms): Managing foreign currencies enhances revenue visibility, optimizes inventory performance, avoids buyer markups, and boosts competitiveness.
Ad Exchanges: Currency management supports local currency bidding, improves bid performance visibility, and prevents FX markups on floor prices.

The right strategy depends on a company’s operational model, market presence, and goals.

What currencies does Kantox work with? Does Kantox support exotic currencies?

Kantox supports over 150 currencies, including exotic ones. For specific needs, our Currency Management experts are available to help assess your FX requirements.

Can users maintain control over transactions on the platform, or is it fully automated?

While Kantox automates many FX workflows, users retain significant control:

Configure hedging rules and select preferred liquidity providers.
Set manual checkpoints for transaction size, timing, and currency pairs.
Monitor exposure and hedging performance with real-time reporting and insights.

This hybrid model ensures both efficiency and flexibility.

Is Kantox able to handle a firm's dynamic pricing model?

Yes, Kantox enables dynamic pricing by automatically adjusting prices based on real-time market movements. Businesses can seamlessly calculate foreign currency prices, maintain competitive margins, and respond quickly to market fluctuations.

Can Kantox integrate with outdated ERP/TMS systems?

Yes, Kantox integrates with any system using API/CSV connectivity. The platform connects with ERP, TMS, MDP, booking engines, and other tools to provide real-time exposure data, market monitoring, and enhanced decision-making.

How can companies manage risks when operating in exotic markets with diverse currencies?

Kantox supports non-major currencies where liquid and well-functioning Non-Deliverable Forwards (NDFs) are available. Companies can:

Price with forward rates to mitigate risks.
Use flexible hedging setups to delay execution and lower costs.

These solutions provide the flexibility to operate confidently in exotic markets.

Why should FX hedging processes be automated if they’re currently handled manually?

Automation addresses the limitations of manual FX hedging by:

Reducing FX risk: Precise balance sheet and cash flow hedging programs eliminate currency risk.
Lowering costs: Reducing forward point impacts and connecting to Multi-Dealer Platforms optimizes costs.
Improving accuracy: Market-based approaches enhance hedging precision.
Boosting efficiency: Streamlining workflows accelerates decision-making and execution.

How does Kantox handle cancellations or modifications?

Kantox offers several options for managing modifications:

Triggering a swap or defining a cancellation rate.
Processing negative entries to adjust previously recorded transactions.

These flexible solutions adapt to evolving campaign needs.

How does Kantox manage risks from extended payment terms with ad partners?

By leveraging API integrations, Kantox connects seamlessly with ERP, TMS, and other systems to gather real-time exposure data. This ensures accurate risk management for extended payment terms.

Why should publishers hedge against currency risks?

Hedging helps publishers:

Minimise exposure to unfavourable FX movements.
Improve cash flow predictability.
Offer competitive rates to international clients.

How can performance metrics like CPC and ROAS be adjusted when campaigns run in multiple currencies?

Kantox enables businesses to standardize and normalize key performance indicators (KPIs) like CPC and ROAS across currencies. This provides accurate comparisons and optimizes campaign insights.

Should reporting be standardized in one currency for global clients, or tailored to each region?

The choice depends on the client's needs:

Standardised reporting simplifies global overviews.
Regional reporting reflects local currency dynamics and campaign performance.

Kantox solutions provide the flexibility to support both approaches.

Développez votre entreprise en négociant plus de devises

Télécharger le "Digital Advertising report"

FX solutions for strategic Adtech players

Other AdTech Resources

How an Adtech company secured profit margins

How AdTechs Can Optimise Profitability by Leveraging Currencies

Augmentez les marges et la traçabilité en achetant et en vendant dans la devise de vos partenaires — sans risque de change.

FAQs about Kantox for the Adtech Industry

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