00:00:00:37 - 00:00:31:46
Agustin
Complexity meets automation. Welcome to CurrencyCast, Experts Edition with a focus on the meat industry. My name is Agustin MacKinlay. I’m the financial writer at Kantox and your host. Today we have a special guest, Ben Santos, Currency Management Specialist at Kantox. We're going to discuss the ins-and-outs of currency management in the meat industry and how Currency Management Automation can help CFOs and treasurers deal with the challenges of currency management in these times of predictable unpredictability.
00:00:32:32 - 00:00:36:19
Agustin
Ben, could you start by describing what your role is at Kantox?
00:00:36:39 - 00:00:59:27
Ben
Of course. So yeah. Thanks, Mack. Thanks for having me on your podcast. My role at Kantox is to work with different companies across the industry: producers, wholesalers, traders, processors, and retailers to help them identify the different currency risks that they're facing and the challenges that come with managing those risks, to then offer them one single software solution to deal with all of those risks and challenges to make their lives easier.
00:01:08:21 - 00:01:30:13
Agustin
At Kantox, we're writing a report on currency management in the meat industry, and we've arrived at the following idea: It is a simple yet complex undertaking. Simple, because most firms face dynamic prices, and all there is to do is to implement a micro-hedging program for firm commitments, is to say to hedge those incoming firm sales and purchase orders.
00:01:30:40 - 00:01:43:07
Agustin
Yet, it's a complex undertaking as well, and that's because of the sheer number of transactions involved and the variety of settlement and delivery procedures. Ben, would you agree that this is a fair assessment of the situation?
00:01:43:16 - 00:02:12:07
Ben
Yes, totally. I think there's a lot of complexity within the industry. Many companies do face dynamic pricing. However, there are companies that face longer-term pricing agreements. So they may have fixed prices with supermarkets and retailers that they supply to. They face different types of risks. I think the two key risks that we see within the industry are pricing risk and then the transaction risk. Transaction risk is from the moment that a deal is agreed to when the customer would actually pay the client or when they would actually pay the supplier.
00:02:12:26 - 00:02:18:10
Ben
So there's the transaction risk there. This could be a month, it could be two months, three months, it depends on the company.
00:02:18:18 - 00:02:22:22
Agustin
And what about pricing risk Ben, How would you define it? How to deal with that?
00:02:22:38 - 00:02:42:36
Ben
So pricing risk is the risk when you offer a price to your clients, say today, but then they don't actually decide about the deal until next week. Obviously, in the interim, the market could move in your favour or against you. So the price that you actually agree with your clients could be way out of line with where the exchange rates are at that moment in time.
00:02:42:49 - 00:02:51:40
Ben
So that's the pricing risk, is that a business is not updating their their price in line with the FX rate frequently enough.
00:02:52:09 - 00:02:52:25
Agustin
Right.
00:02:56:35 - 00:03:06:48
Agustin
Well, given that complexity that you just described, I take it that there must be a lot of manually executed tasks that must be carried out by members of the finance team. Is that right?
00:03:07:10 - 00:03:23:39
Ben
Exactly that. As you say, there are many manual processes from the moment a company is actually pricing in a foreign currency. Where do they get that exchange rate from? Are they going on to Bloomberg? Are they then manually keying that into their system? So this is the rate that they're going to be using in their prices. So, where does that come from?
00:03:23:39 - 00:03:43:22
Ben
How do they update that? Typically a lot of manual processes there. Then once there's actual exposure being generated –so a purchase order or sales order– how are they collecting that from their system? How are they processing that? How are they deciding what they need to hedge? So, typically there are many manual processes here. Then on the execution side, how are they doing that?
00:03:43:22 - 00:03:56:27
Ben
Are they calling up their banks to get the best rate, or are they going onto an online platform again to get the best rate? So how do they actually execute? And then after that, we have hedge accounting, swaps, reporting, many manual processes here as well.
00:03:56:41 - 00:04:10:26
Agustin
Right, if I understand you correctly, these administrative tasks, these manually executed tasks, are present throughout the FX workflow. Throughout the three phases: the pre-trade phase, the trade phase itself and the post-trade phase, is that right?
00:04:10:35 - 00:04:31:14
Ben
Exactly that, yeah. And obviously, these take a lot of time. There's a cost element as well. Spreadsheet risk. Typically we see huge spreadsheets trying to calculate currency risk. So there are many manual processes that we can help automate: the more manual processes, the more risk. Obviously, manual processes mean delays, and this can create currency risk as well.
00:04:34:31 - 00:05:01:29
Agustin
So let us take stock of what we've learned so far in our conversation with Ben Santos on currency management in the meat industry. The way I see it, companies face four main challenges: One, they need to improve pricing. Two, they quite obviously need to remove currency risk. Three, they would need to improve traceability. Four, well they need to find ways to ease that administrative burden.
00:05:01:44 - 00:05:05:47
Agustin
Ben, is there a way companies can handle these challenges simultaneously?
00:05:06:06 - 00:05:13:46
Ben
Yes, of course. So that's why we're here today. Currency Management Automation can help solve all of these challenges for clients with one single piece of software.
00:05:14:15 - 00:05:25:10
Agustin
All right. Let's start with pricing. Pricing is such an important issue given the relatively thin profit margins in the meat industry. How can Currency Management Automation solutions improve pricing?
00:05:25:47 - 00:05:47:00
Ben
So, one of the ways that it can help is by providing real-time rates into our client's system to enable them to, with their commercial team, use an accurate FX rate when they're determining their prices. This can be sent via an API connection. It can even be the spot rate, or it could be the forward rate to ensure that the rates that they're using are, as I say, as accurate as possible.
00:05:47:29 - 00:06:09:39
Ben
We take a data-driven approach so that the rate would be updated based on any significant change in the market. So instead of the rate going in, say, 8 a.m. every morning, it would actually be updated whenever there is a significant change. That could mean that within the same day, there could be two or three updates. However, it could also mean that for a few days, the rate that's being used in pricing is staying the same
00:06:09:39 - 00:06:18:09
Ben
If there's not much volatility in the market. So it's really about giving those commercial teams accurate FX rates that they're using for that price.
00:06:18:27 - 00:06:27:18
Agustin
Right. That would include also I guess, a markup. Right? But is there not a risk that mark-ups could be excessive, thereby hurting the competitive position of the company.
00:06:27:30 - 00:06:56:35
Ben
Exactly that. As you say, it's important that the markups are as low as possible, specifically in the meat industry, where there are low profit margins. By sending the forward rate, and that's one of the ways that markups can be reduced and also this data-driven approach, and in terms of actually updating the FX rates being used in pricing, based on what's happening in the market rather than this time-based approach that we typically see. Again, there's less of a need for markups, so they can be reduced.
00:06:56:35 - 00:07:00:10
Agustin
That's really quite impressive. But is that system easily scalable?
00:07:00:28 - 00:07:03:27
Ben
Yes, it can be scaled by currency pair and also by client segment.
00:07:07:27 - 00:07:21:00
Agustin
So let’s tackle the issue of how to remove currency risk. The fact that many companies or most companies in the meat industry face a dynamic prices means that they are going to implement a micro-hedging program for firm commitments.
00:07:21:13 - 00:07:41:21
Ben
That's right. So a micro-hedging program for firm commitments would mean receiving purchase orders and sales orders into the technology in real-time from the company's ERP or whichever system they're using. And then the technology looks to protect that rate for them based on the hedging rules they've decided. So it receives that exposure and then protects it for them and monitors the market.
00:07:41:36 - 00:07:56:24
Ben
So, it's actually using that data as it comes in to reduce the risk. That's, of course, for companies that face dynamic prices. There are also, as we mentioned before, those other companies that maybe are selling to supermarkets, fast food chains that are facing fixed pricing agreements.
00:07:56:48 - 00:08:02:00
Agustin
But to the extent that they're facing fixed prices, do they not need a different type of hedging program?
00:08:02:14 - 00:08:23:23
Ben
Exactly that. So for those companies, what they're trying to do is protect a budget or even protect a worst-case scenario. So typically, prior to using Currency Management Automation, they would be facing forecasting risk. Maybe they would be locking in a rate that's not favourable for them. Maybe, the market moves in their favour later on, and they can't take advantage of that.
00:08:24:03 - 00:08:45:20
Ben
They're not actually hedging based on the data as it's coming into their system. Currency Management Automation allows them to do that, to move away from hedging based on their forecast to actually hedging on the real exposure as that's coming in whilst guaranteeing the budget rate. So delaying hedging enables them –with risk under control– to take advantage of favourable market moves.
00:08:46:45 - 00:08:55:10
Ben
But most importantly, it is protecting that budget, because they have that fixed price. That's really important for those companies with those agreements.
00:08:58:35 - 00:09:11:17
Agustin
So, let's go back to those micro-hedging programs for firm commitments. Now, to the extent that they aggregate exposure, does that not create a concern in terms of traceability? And why is that relevant in the meat industry?
00:09:11:23 - 00:09:34:35
Ben
So yeah, this does create a big concern for companies when when they're aggregating exposure. And that concern really is about being able to identify the underlying exposure, which is then aggregated. That could be a sales order or a purchase order so that once they've actually placed an FX trade, they can then trace back the underlying source of each of the individual pieces of exposure that make up that aggregated amount.
00:09:35:05 - 00:09:40:04
Agustin
Right. And why is that so important to in terms of currency management in the meat industry?
00:09:40:08 - 00:10:00:36
Ben
So in an industry where you're actually shipping physical goods around the globe, with the supply chain issues and shipping delays, being able to trace back an individual consignment that's being shipped around, and that maybe is being delayed, it is really important to then be able to take the correct or appropriate action to deal with that, which could be a swap, for example.
00:10:00:40 - 00:10:05:44
Ben
So they need to be able to identify the specific purchase which has been delayed and needs to be dealt with.
00:10:06:27 - 00:10:17:47
Agustin
Right, there remains one last topic to discuss. Having removed currency risk thanks to automated hedging programs, what can firms expect.
00:10:18:33 - 00:10:25:16
Ben
So the next issue really for firms, once they have the risk under control, is to take advantage of embracing foreign currencies.
00:10:25:35 - 00:10:28:49
Agustin
Embracing currencies? That's interesting. Can how can you define it?
00:10:29:17 - 00:10:57:00
Ben
So, this is speaking the language of your suppliers and your clients. So this would mean buying from your suppliers in their local currency and then selling to your clients in their local currency. There are a number of benefits of doing this. For example, with your suppliers, if you're buying in their local currency, instead of them using a markup to protect themselves from currency risk, by pricing in their local currency, they will then be able to offer you their products or their services at a lower price in real terms
00:10:57:00 - 00:11:21:33
Ben
because of the lack of currency risk for them. That's on the supply side. For you, when you're selling to your customers, your customers are likely to want to or may even be interested in paying slightly more, to not face currency risk in real terms by paying in their local currency. So really, working in local currencies is the key benefit of having the risk under control with Currency Management Automation.
00:11:31:19 - 00:11:50:29
Agustin
In conclusion, we have discussed a number of topics in terms of managing currency risk in the meat industry, and that includes pricing, removing currency risk, traceability, and of course, trying to remove that burden of manually executed tasks. All of that is made possible thanks to Currency Management Automation solutions.
00:11:51:07 - 00:11:56:30
Ben
Indeed, and on top of that really is them embracing currencies and the benefits this brings for companies as well.
00:11:57:13 - 00:11:59:18
Agustin
All right, Ben, thanks a lot and see you next time.
00:11:59:21 - 00:12:00:49
Ben
Thanks for having me, and see you next time.