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The term Fintech, made up of ‘finance’ and ‘technology’, describes innovative companies in the financial services industry that rely on software-based solutions to deliver their products. Fintech firms are active in a wide array of B2C and B2B markets: payments, insurance, loans, cryptocurrencies, asset management, equity, FX and commodities. Risk management is an area of increasing importance. Fintech players are creating an entirely new field as they deploy cloud-based applications to help companies manage financial risk. One example is Currency Automation Management. Fintechs in this space provide businesses with end-to-end FX automated hedging programs that can be tailored to the specific needs of each company in terms of pricing dynamics, degree of forecast accuracy and forward points situation.