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Glossary

Navigate the complex world of currency management with our comprehensive dictionary of financial terms and definitions.

product bundling

Product bundling is a marketing practice that involves selling a range of different goods or services as a unique end product.There are different types of product bundling.Closed bundle: the customer has no option but to purchase all the products in one set.Open bundle: the customer has to purchase a minimum quantity of products and can add optional products to the bundle, to obtain additional advantages.Dynamic bundle: the customer can create the bundle or set of products or services they need to receive advantageous conditions.Product bundling is a system that has been used in diverse areas and is common in imperfectly competitive markets, such as telecommunications, software industries or in the insurance and banking sectors, where oligopolies or monopolistic practices are in play.